David Kelley: Human centred design

David Kelley: Human centred design.

David Kelley’s Human Centred Design is about the huge change in the design world throughout the years and the way many designers have changed their approach towards designing products. Years ago the design industry was mostly centred around the product/object and very little focus was on designing around humans who would purchase the product. Since then designer have become more focused on human centred design where they design behaviours and personalities into designs. Focus on the product is still important in the design process, however, recently human centred design has been of a higher priority for the evident reason that no matter how highly technological or how beautiful a design is, it will not be successful unless it fulfils the consumers’ needs and wants. In order to communicate this, when a new product is designed, apart from just making a 3d model of just the product/object, designers have begun to put the product/object in the motion of how it will be used. This is effective as it demonstrates to consumers the experience of the product use through interactive videos and how exactly the design will potentially fulfil their needs and wants.  This is a very important video for all designers to view as it demonstrates how human centred design is far more important than just creating a product as it meets the needs and wants of consumers and in turn becomes a much more successful design.  Furthermore in communicating the product designers should clearly demonstrate what services it provides and exactly how consumers interact with it. Kelley demonstrates this through examples such as the New York Prada store where the video shows each and every function of the product, what it is intended for and how to use it. Personally I agree with the whole concept of human centred design because, as mentioned above, no matter how technological or beautiful a product is it will not achieve success within the market if it does not supply customers with a need or want. However, in saying this, designers must be careful not to fully neglect the actual product or object but find a balance between human centred design and product design.